The supplier expects hyperscalers to drive a third of future gas turbine demand as Big Tech's AI data center expansion fuels energy needs.

MLPerf Training Benchmark has emerged as the industry's critical standardization tool for evaluating AI infrastructure performance.

Chinese e-commerce giant Alibaba’s famously prolific Qwen Team of AI model researchers and engineers has introduced a major expansion to its Qwen Deep Research tool, which is available as an optional modality the user can activate on the web-based Qwen Chat (a competitor to ChatGPT).

The update lets users generate not only comprehensive research reports with well-organized citations, but also interactive web pages and multi-speaker podcasts — all within 1-2 clicks.

This functionality is part of a proprietary release, distinct from many of Qwen’s previous open-source model offerings.

While the feature relies on the open-source models Qwen3-Coder, Qwen-Image, and Qwen3-TTS to power its core capabilities, the end-to-end experience — including research execution, web deployment, and audio generation — is hosted and operated by Qwen.

This means users benefit from a managed, integrated workflow without needing to configure infrastructure. That said, developers with access to the open-source models could theoretically replicate similar functionality on private or commercial systems.

The update was announced via the team’s official X account (@Alibaba_Qwen) today, October 21, 2025, stating:

“Qwen Deep Research just got a major upgrade. It now creates not only the report, but also a live webpage and a podcast — powered by Qwen3-Coder, Qwen-Image, and Qwen3-TTS. Your insights, now visual and audible.”

Multi-Format Research Output

The core workflow begins with a user request inside the Qwen Chat interface. From there, Qwen collaborates by asking clarifying questions to shape the research scope, pulls data from the web and official sources, and analyzes or resolves any inconsistencies it finds — even generating custom code when needed.

A demo video posted by Qwen on X walks through this process on Qwen Chat using the U.S. SaaS market as an example.

In it, Qwen retrieves data from multiple industry sources, identifies discrepancies in market size estimates (e.g., $206 billion vs. $253 billion), and highlights ambiguities in the U.S. share of global figures. The assistant comments on differences in scope between sources and calculates a compound annual growth rate (CAGR) of 19.8% from 2020 to 2023, providing contextual analysis to back up the raw numbers.

Once the research is complete, users can click on the "eyeball" icon below the output result (see screenshot), which will bring up a PDF-style report in the right hand pane.

Then, when viewing the report in the right-hand pane, the user can click the "Create" button in the upper-right hand corner and select from the following two options:

1. "Web Dev" which produces a live, professional-grade web page, automatically deployed and hosted by Qwen, using Qwen3-Coder for structure and Qwen-Image for visuals.

2. "Podcast," which, as it states, produces an audio podcast, featuring dynamic, multi-speaker narration generated by Qwen3-TTS, also hosted by Qwen for easy sharing and playback.

This enables users to quickly convert a single research project into multiple forms of content — written, visual, and audible — with minimal extra input.

The website includes inline graphics generated by Qwen Image, making it suitable for use in public presentations, classrooms, or publishing.

The podcast feature allows users to select between 17 different speaker names as the host and 7 as the co-host, though I wasn't able to find a way to preview the voice outputs before selecting them. It appears designed for deep listening on the go.

There was no way to change the language output that I could see, so mine came out in English, like my reports and initial prompts, though the Qwen LLMs are multi-modal. The voices were slightly more robotic than other AI tools I've used.

Here's an example of a web page I generated on commonalities in authoritarian regimes throughout history, another one on UFO or UAP sightings, and below this paragraph, a podcast on UFO or UAP sightings.

While the website is hosted via a public link, the podcast must be downloaded by the user and can't be linked to publicly, from what I could tell in my brief usage so far.

Note the podcast is much different than the actual report — not just a straight read-through audio version of it, rather, a new format of two hosts discussing and bantering about the subject using the report as the jumping off point.

The web page versions of the report also include new graphics not found in the PDF report.

Comparisons to Google's NotebookLM

While the new capabilities have been well received by many early users, comparisons to other research assistants have surfaced — particularly Google’s NotebookLM, which recently exited beta.

AI commentator and newsletter writer Chubby (@kimmonismus) noted on X:

“I am really grateful that Qwen provides regular updates. That’s great.

But the attempt to build a NotebookLM clone inside Qwen-3-max doesn’t sound very promising compared to Google’s version.”

While NotebookLM is built around organizing and querying existing documents and web pages, Qwen Deep Research focuses more on generating new research content from scratch, aggregating sources from the open web, and presenting it across multiple modalities.

The comparison suggests that while the two tools overlap in general concept — AI-assisted research — they diverge in approach and target user experience.

Availability

Qwen Deep Research is now live and available through the Qwen Chat app. The feature can be accessed with the following URL.

No pricing details have been provided for Qwen3-Max or the specific Deep Research capabilities as of this writing.

What's Next For Qwen Deep Research?

By combining research guidance, data analysis, and multi-format content creation into a single tool, Qwen Deep Research aims to streamline the path from idea to publishable output.

The integration of code, visuals, and voice makes it especially attractive to content creators, educators, and independent analysts who want to scale their research into web- or podcast-friendly forms without switching platforms.

Still, comparisons to more specialized offerings like NotebookLM raise questions about how Qwen’s generalized approach stacks up on depth, precision, and refinement. Whether the strength of its multi-format execution outweighs those concerns may come down to user priorities — and whether they value single-click publishing over tight integration with existing notes and materials.

For now, Qwen is signaling that research doesn’t end with a document — it begins with one.

Let me know if you want this repackaged into something shorter or tailored to a particular audience — newsletter, press-style blog, internal team explainer, etc.

DeepSeek, the Chinese artificial intelligence research company that has repeatedly challenged assumptions about AI development costs, has released a new model that fundamentally reimagines how large language models process information—and the implications extend far beyond its modest branding as an optical character recognition tool.

The company's DeepSeek-OCR model, released Monday with full open-source code and weights, achieves what researchers describe as a paradigm inversion: compressing text through visual representation up to 10 times more efficiently than traditional text tokens. The finding challenges a core assumption in AI development and could pave the way for language models with dramatically expanded context windows, potentially reaching tens of millions of tokens.

"We present DeepSeek-OCR as an initial investigation into the feasibility of compressing long contexts via optical 2D mapping," the research team wrote in their technical paper. "Experiments show that when the number of text tokens is within 10 times that of vision tokens (i.e., a compression ratio < 10×), the model can achieve decoding (OCR) precision of 97%."

The implications have resonated across the AI research community. Andrej Karpathy, co-founder of OpenAI and former director of AI at Tesla, said in a post that the work raises fundamental questions about how AI systems should process information. "Maybe it makes more sense that all inputs to LLMs should only ever be images," Karpathy wrote. "Even if you happen to have pure text input, maybe you'd prefer to render it and then feed that in."

How DeepSeek achieved 10x compression by treating text as images

While DeepSeek marketed the release as an OCR model — a technology for converting images of text into digital characters — the research paper reveals more ambitious goals. The model demonstrates that visual representations can serve as a superior compression medium for textual information, inverting the conventional hierarchy where text tokens were considered more efficient than vision tokens.

"Traditionally, vision LLM tokens almost seemed like an afterthought or 'bolt on' to the LLM paradigm," wrote Jeffrey Emanuel, an AI researcher, in a detailed analysis of the paper. "And 10k words of English would take up far more space in a multimodal LLM when expressed as intelligible pixels than when expressed as tokens...But that gets inverted now from the ideas in this paper."

The model's architecture consists of two primary components: DeepEncoder, a novel 380-million-parameter vision encoder, and a 3-billion-parameter mixture-of-experts language decoder with 570 million activated parameters. DeepEncoder combines Meta's Segment Anything Model (SAM) for local visual perception with OpenAI's CLIP model for global visual understanding, connected through a 16x compression module.

To validate their compression claims, DeepSeek researchers tested the model on the Fox benchmark, a dataset of diverse document layouts. The results were striking: using just 100 vision tokens, the model achieved 97.3% accuracy on documents containing 700-800 text tokens — representing an effective compression ratio of 7.5x. Even at compression ratios approaching 20x, accuracy remained around 60%.

The practical impact: Processing 200,000 pages per day on a single GPU

The efficiency gains translate directly to production capabilities. According to the company, a single Nvidia A100-40G GPU can process more than 200,000 pages per day using DeepSeek-OCR. Scaling to a cluster of 20 servers with eight GPUs each, throughput reaches 33 million pages daily — sufficient to rapidly construct training datasets for other AI models.

On OmniDocBench, a comprehensive document parsing benchmark, DeepSeek-OCR outperformed GOT-OCR2.0 (which uses 256 tokens per page) while using only 100 vision tokens. More dramatically, it surpassed MinerU2.0 — which requires more than 6,000 tokens per page on average — while using fewer than 800 vision tokens.

DeepSeek designed the model to support five distinct resolution modes, each optimized for different compression ratios and use cases. The "Tiny" mode operates at 512×512 resolution with just 64 vision tokens, while "Gundam" mode combines multiple resolutions dynamically for complex documents. "Gundam mode consists of n×640×640 tiles (local views) and a 1024×1024 global view," the researchers wrote.

Why this breakthrough could unlock 10 million token context windows

The compression breakthrough has immediate implications for one of the most pressing challenges in AI development: expanding the context windows that determine how much information language models can actively consider. Current state-of-the-art models typically handle context windows measured in hundreds of thousands of tokens. DeepSeek's approach suggests a path to windows ten times larger.

"The potential of getting a frontier LLM with a 10 or 20 million token context window is pretty exciting," Emanuel wrote. "You could basically cram all of a company's key internal documents into a prompt preamble and cache this with OpenAI and then just add your specific query or prompt on top of that and not have to deal with search tools and still have it be fast and cost-effective."

The researchers explicitly frame their work in terms of context compression for language models. "Through DeepSeek-OCR, we demonstrate that vision-text compression can achieve significant token reduction (7-20×) for different historical context stages, offering a promising direction for addressing long-context challenges in large language models," they wrote.

The paper includes a speculative but intriguing diagram illustrating how the approach could implement memory decay mechanisms similar to human cognition. Older conversation rounds could be progressively downsampled to lower resolutions, consuming fewer tokens while maintaining key information — a form of computational forgetting that mirrors biological memory.

How visual processing could eliminate the 'ugly' tokenizer problem

Beyond compression, Karpathy highlighted how the approach challenges fundamental assumptions about how language models should process text. Traditional tokenizers—the systems that break text into units for processing—have long been criticized for their complexity and limitations.

"I already ranted about how much I dislike the tokenizer," Karpathy wrote. "Tokenizers are ugly, separate, not end-to-end stage. It 'imports' all the ugliness of Unicode, byte encodings, it inherits a lot of historical baggage, security/jailbreak risk (e.g. continuation bytes). It makes two characters that look identical to the eye look as two completely different tokens internally in the network."

Visual processing of text could eliminate these issues while enabling new capabilities. The approach naturally handles formatting information lost in pure text representations: bold text, colors, layout, embedded images. "Input can now be processed with bidirectional attention easily and as default, not autoregressive attention - a lot more powerful," Karpathy noted.

The implications resonate with human cognitive science. Emanuel drew a parallel to Hans Bethe, the renowned physicist who memorized vast amounts of reference data: "Having vast amounts of task-specific knowledge in your working memory is extremely useful. This seems like a very clever and additive approach to potentially expanding that memory bank by 10x or more."

The model's training: 30 million PDF pages across 100 languages

The model's capabilities rest on an extensive training regimen using diverse data sources. DeepSeek collected 30 million PDF pages covering approximately 100 languages, with Chinese and English accounting for 25 million pages. The training data spans nine document types — academic papers, financial reports, textbooks, newspapers, handwritten notes, and others.

Beyond document OCR, the training incorporated what the researchers call "OCR 2.0" data: 10 million synthetic charts, 5 million chemical formulas, and 1 million geometric figures. The model also received 20% general vision data for tasks like image captioning and object detection, plus 10% text-only data to maintain language capabilities.

The training process employed pipeline parallelism across 160 Nvidia A100-40G GPUs (20 nodes with 8 GPUs each), with the vision encoder divided between two pipeline stages and the language model split across two others. "For multimodal data, the training speed is 70B tokens/day," the researchers reported.

Open source release accelerates research and raises competitive questions

True to DeepSeek's pattern of open development, the company released the complete model weights, training code, and inference scripts on GitHub and Hugging Face. The GitHub repository gained over 4,000 stars within 24 hours of release, according to Dataconomy.

The breakthrough raises questions about whether other AI labs have developed similar techniques but kept them proprietary. Emanuel speculated that Google's Gemini models, which feature large context windows and strong OCR performance, might employ comparable approaches. "For all we know, Google could have already figured out something like this, which could explain why Gemini has such a huge context size and is so good and fast at OCR tasks," Emanuel wrote.

Google's Gemini 2.5 Pro offers a 1-million-token context window, with plans to expand to 2 million, though the company has not publicly detailed the technical approaches enabling this capability. OpenAI's GPT-5 supports 400,000 tokens, while Anthropic's Claude 4.5 offers 200,000 tokens, with a 1-million-token window available in beta for eligible organizations.

The unanswered question: Can AI reason over compressed visual tokens?

While the compression results are impressive, researchers acknowledge important open questions. "It's not clear how exactly this interacts with the other downstream cognitive functioning of an LLM," Emanuel noted. "Can the model reason as intelligently over those compressed visual tokens as it can using regular text tokens? Does it make the model less articulate by forcing it into a more vision-oriented modality?"

The DeepSeek paper focuses primarily on the compression-decompression capability, measured through OCR accuracy, rather than downstream reasoning performance. This leaves open whether language models could reason effectively over large contexts represented primarily as compressed visual tokens.

The researchers acknowledge their work represents "an initial exploration into the boundaries of vision-text compression." They note that "OCR alone is insufficient to fully validate true context optical compression" and plan future work including "digital-optical text interleaved pretraining, needle-in-a-haystack testing, and other evaluations."

DeepSeek has established a pattern of achieving competitive results with dramatically lower computational resources than Western AI labs. The company's earlier DeepSeek-V3 model reportedly cost just $5.6 million to train—though this figure represents only the final training run and excludes R&D and infrastructure costs—compared to hundreds of millions for comparable models from OpenAI and Anthropic.

Industry analysts have questioned the $5.6 million figure, with some estimates placing the company's total infrastructure and operational costs closer to $1.3 billion, though still lower than American competitors' spending.

The bigger picture: Should language models process text as images?

DeepSeek-OCR poses a fundamental question for AI development: should language models process text as text, or as images of text? The research demonstrates that, at least for compression purposes, visual representation offers significant advantages. Whether this translates to effective reasoning over vast contexts remains to be determined.

"From another perspective, optical contexts compression still offers substantial room for research and improvement, representing a promising new direction," the researchers concluded in their paper.

For the AI industry, the work adds another dimension to the race for longer context windows — a competition that has intensified as language models are applied to increasingly complex tasks requiring vast amounts of information. The open-source release ensures the technique will be widely explored, tested, and potentially integrated into future AI systems.

As Karpathy framed the deeper implication: "OCR is just one of many useful vision -> text tasks. And text -> text tasks can be made to be vision ->text tasks. Not vice versa." In other words, the path forward for AI might not run through better tokenizers — it might bypass text tokens altogether.

Google AI Studio has gotten a big vibe coding upgrade with a new interface, buttons, suggestions and community features that allow anyone with an idea for an app — even complete novices, laypeople, or non-developers like yours truly — to bring it into existence and deploy it live, on the web, for anyone to use, within minutes.

The updated Build tab is available now at ai.studio/build, and it’s free to start.

Users can experiment with building applications without needing to enter payment information upfront, though certain advanced features like Veo 3.1 and Cloud Run deployment require a paid API key.

The new features appear to me to make Google's AI models and offerings even more competitive, perhaps preferred, for many general users to dedicated AI startup rivals like Anthropic's Claude Code and OpenAI's Codex, respectively, two "vibe coding" focused products that are beloved by developers — but seem to have a higher barrier to entry or may require more technical know-how.

A Fresh Start: Redesigned Build Mode

The updated Build tab serves as the entry point to vibe coding. It introduces a new layout and workflow where users can select from Google’s suite of AI models and features to power their applications. The default is Gemini 2.5 Pro, which is great for most cases.

Once selections are made, users simply describe what they want to build, and the system automatically assembles the necessary components using Gemini’s APIs.

This mode supports mixing capabilities like Nano Banana (a lightweight AI model), Veo (for video understanding), Imagine (for image generation), Flashlight (for performance-optimized inference), and Google Search.

Patrick Löber, Developer Relations at Google DeepMind, highlighted that the experience is meant to help users “supercharge your apps with AI” using a simple prompt-to-app pipeline.

In a video demo he posted on X and LinedIn, he showed how just a few clicks led to the automatic generation of a garden planning assistant app, complete with layouts, visuals, and a conversational interface.

From Prompt to Production: Building and Editing in Real Time

Once an app is generated, users land in a fully interactive editor. On the left, there’s a traditional code-assist interface where developers can chat with the AI model for help or suggestions. On the right, a code editor displays the full source of the app.

Each component—such as React entry points, API calls, or styling files—can be edited directly. Tooltips help users understand what each file does, which is especially useful for those less familiar with TypeScript or frontend frameworks.

Apps can be saved to GitHub, downloaded locally, or shared directly. Deployment is possible within the Studio environment or via Cloud Run if advanced scaling or hosting is needed.

Inspiration on Demand: The ‘I’m Feeling Lucky’ Button

One standout feature in this update is the “I’m Feeling Lucky” button. Designed for users who need a creative jumpstart, it generates randomized app concepts and configures the app setup accordingly. Each press yields a different idea, complete with suggested AI features and components.

Examples produced during demos include:

• An interactive map-based chatbot powered by Google Search and conversational AI.

• A dream garden designer using image generation and advanced planning tools.

• A trivia game app with an AI host whose personality users can define, integrating both Imagine and Flashlight with Gemini 2.5 Pro for conversation and reasoning.

Logan Kilpatrick, Lead of Product for Google AI Studio and Gemini AI, noted in a demo video of his own that this feature encourages discovery and experimentation.

“You get some really, really cool, different experiences,” he said, emphasizing its role in helping users find novel ideas quickly.

Hands-On Test: From Prompt to App in 65 Seconds

To test the new workflow, I prompted Gemini with:

A randomized dice rolling web application where the user can select between common dice sizes (6 sides, 10 sides, etc) and then see an animated die rolling and choose the color of their die as well.

Within 65 seconds (just over a minute) AI Studio returned a fully working web app featuring:

• Dice size selector (d4, d6, d8, d10, d12, d20)

• Color customization options for the die

• Animated rolling effect with randomized results

• Clean, modern UI built with React, TypeScript, and Tailwind CSS

The platform also generated a complete set of structured files, including App.tsx, constants.ts, and separate components for dice logic and controls.

After generation, it was easy to iterate: adding sound effects for each interaction (rolling, choosing a die, changing color) required only a single follow-up prompt to the built-in assistant. This was also suggested by Gemini, too, by the way.

From there, the app can be previewed live or exported using built-in controls to:

• Save to GitHub

• Download the full codebase

• Copy the project for remixing

• Deploy via integrated tools

My brief, hands-on test showed just how quickly even small utility apps can go from idea to interactive prototype—without leaving the browser or writing boilerplate code manually.

AI-Suggested Enhancements and Feature Refinement

In addition to code generation, Google AI Studio now offers context-aware feature suggestions. These recommendations, generated by Gemini’s Flashlight capability, analyze the current app and propose relevant improvements.

In one example, the system suggested implementing a feature that displays the history of previously generated images in an image studio tab. These iterative enhancements allow builders to expand app functionality over time without starting from scratch.

Kilpatrick emphasized that users can continue to refine their projects as they go, combining both automatic generation and manual adjustments. “You can go in and continue to edit and sort of refine the experience that you want iteratively,” he said.

Free to Start, Flexible to Grow

The new experience is available at no cost for users who want to experiment, prototype, or build lightweight apps. There’s no requirement to enter credit card information to begin using vibe coding.

However, more powerful capabilities — such as using models like Veo 3.1 or deploying through Cloud Run — do require switching to a paid API key.

This pricing structure is intended to lower the barrier to entry for experimentation while providing a clear path to scale when needed.

Built for All Skill Levels

One of the central goals of the vibe coding launch is to make AI app development accessible to more people. The system supports both high-level visual builders and low-level code editing, creating a workflow that works for developers across experience levels.

Kilpatrick mentioned that while he’s more familiar with Python than TypeScript, he still found the editor useful because of the helpful file descriptions and intuitive layout.

This focus on usability could make AI Studio a compelling option for developers exploring AI for the first time.

More to Come: A Week of Launches

The launch of vibe coding is the first in a series of announcements expected throughout the week. While specific future features haven’t been revealed yet, both Kilpatrick and Löber hinted that additional updates are on the way.

With this update, Google AI Studio positions itself as a flexible, user-friendly environment for building AI-powered applications—whether for fun, prototyping, or production deployment. The focus is clear: make the power of Gemini’s APIs accessible without unnecessary complexity.

Presented by Apptio, an IBM company

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When a technology with revolutionary potential comes on the scene, it’s easy for companies to let enthusiasm outpace fiscal discipline. Bean counting can seem short-sighted in the face of exciting opportunities for business transformation and competitive dominance. But money is always an object. And when the tech is AI, those beans can add up fast.

AI’s value is becoming evident in areas like operational efficiency, worker productivity, and customer satisfaction. However, this comes at a cost. The key to long-term success is understanding the relationship between the two — so you can ensure that the potential of AI translates into real, positive impact for your business.

The AI acceleration paradox

While AI is helping to transform business operations, its own financial footprint often remains obscure. If you can’t connect costs to impact, how can you be sure your AI investments will drive meaningful ROI? This uncertainty makes it no surprise that in the 2025 Gartner® Hype Cycle™ for Artificial Intelligence, GenAI has moved into the “Trough of Disillusionment” .

Effective strategic planning depends on clarity. In its absence, decision-making falls back on guesswork and gut instinct. And there’s a lot riding on these decisions. According to Apptio research, 68% of technology leaders surveyed expect to increase their AI budgets, and 39% believe AI will be their departments’ biggest driver of future budget growth.

But bigger budgets don’t guarantee better outcomes. Gartner® also reveals that “despite an average spend of $1.9 million on GenAI initiatives in 2024, fewer than 30% of AI leaders say their CEOs are satisfied with the return on investment.” If there’s no clear link between cost and outcome, organizations risk scaling investments without scaling the value they’re meant to create.

To move forward with well-founded confidence, business leaders in finance, IT, and tech must collaborate to gain visibility into AI’s financial blind spot.

The hidden financial risks of AI

The runaway costs of AI can give IT leaders flashbacks to the early days of public cloud. When it’s easy for DevOps teams and business units to procure their own resources on an OpEx basis, costs and inefficiencies can quickly spiral. In fact, AI projects are avid consumers of cloud infrastructure — while incurring additional costs for data platforms and engineering resources. And that’s on top of the tokens used for each query. The decentralized nature of these costs makes them particularly difficult to attribute to business outcomes.

As with the cloud, the ease of AI procurement quickly leads to AI sprawl. And finite budgets mean that every dollar spent represents an unconscious tradeoff with other needs. People worry that AI will take their job. But it’s just as likely that AI will take their department’s budget.

Meanwhile, according to Gartner®, “Over 40% of agentic AI projects will be canceled by end of 2027, due to escalating costs, unclear business value or inadequate rish controls”. But are those the right projects to cancel? Lacking a way to connect investment to impact, how can business leaders know whether those rising costs are justified by proportionally greater ROI? ?

Without transparency into AI costs, companies risk overspending, under-delivering, and missing out on better opportunities to drive value.

Why traditional financial planning can't handle AI

As we learned with cloud, we see that traditional static budget models are poorly suited for dynamic workloads and rapidly scaling resources. The key to cloud cost management has been tagging and telemetry, which help companies attribute each dollar of cloud spend to specific business outcomes. AI cost management will require similar practices. But the scope of the challenge goes much further. On top of costs for storage, compute, and data transfer, each AI project brings its own set of requirements — from prompt optimization and model routing to data preparation, regulatory compliance, security, and personnel.

This complex mix of ever-shifting factors makes it understandable that finance and business teams lack granular visibility into AI-related spend — and IT teams struggle to reconcile usage with business outcomes. But it’s impossible to precisely and accurately track ROI without these connections.

The strategic value of cost transparency

Cost transparency empowers smarter decisions — from resource allocation to talent deployment.

Connecting specific AI resources with the projects that they support helps technology decision-makers ensure that the most high-value projects are given what they need to succeed. Setting the right priorities is especially critical when top talent is in short supply. If your highly compensated engineers and data scientists are spread across too many interesting but unessential pilots, it’ll be hard to staff the next strategic — and perhaps pressing — pivot.

FinOps best practices apply equally to AI. Cost insights can surface opportunities to optimize infrastructure and address waste whether by right-sizing performance and latency to match workload requirements, or by selecting a smaller, more cost-effective model instead of defaulting to the latest large language model (LLM). As work proceeds, tracking can flag rising costs so leaders can pivot quickly in more-promising directions as needed. A project that makes sense at X cost might not be worthwhile at 2X cost.

Companies that adopt a structured, transparent, and well-governed approach to AI costs are more likely to spend the right money in the right ways and see optimal ROI from their investment.

TBM: An enterprise framework for AI cost management

Transparency and control over AI costs depend on three practices:

IT financial management (ITFM): Managing IT costs and investments in alignment with business priorities

FinOps: Optimizing cloud costs and ROI through financial accountability and operational efficiency

Strategic portfolio management (SPM): Prioritizing and managing projects to better ensure they deliver maximum value for the business

Collectively, these three disciplines make up Technology Business Management (TBM) — a structured framework that helps technology, business, and finance leaders connect technology investments to business outcomes for better financial transparency and decision-making.

Most companies are already on the road to TBM, whether they realize it or not. They may have adopted some form of FinOps or cloud cost management. Or they might be developing strong financial expertise for IT. Or they may rely on Enterprise Agile Planning or Strategic Portfolio Management project management to deliver initiatives more successfully. AI can draw on — and impact — all of these areas. By unifying them under one umbrella with a common model and vocabulary, TBM brings essential clarity to AI costs and the business impact they enable.

AI success depends on value — not just velocity. The cost transparency that TBM provides offers a road map that can help business and IT leaders make the right investments, deliver them cost-effectively, scale them responsibly, and turn AI from a costly mistake into a measurable business asset and strategic driver.

Sources : Gartner® Press Release, Gartner® Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027, June 25, 2025 https://www.Gartner®.com/en/newsroom/press-releases/2025-06-25-Gartner®-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027

GARTNER® is a registered trademark and service mark of Gartner®, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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Ajay Patel is General Manager, Apptio and IT Automation at IBM.

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Presented by HP

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Creativity is quickly becoming the new measure of productivity. While AI is often framed as a tool for efficiency and automation, new research from MIT Sloan School of Management shows that generative AI enhances human creativity — when employees have the right tools and skills to use it effectively.

That’s where AI PCs come in. These next-generation laptops combine local AI processing with powerful Neural Processing Units (NPUs), delivering the speed and security that knowledge workers expect while also unlocking new creative possibilities. By handling AI tasks directly on the device, AI PCs minimize latency, protect sensitive data, and lower energy consumption.

Teams are already proving the impact. Marketing teams are using AI PCs to generate campaign assets in hours instead of weeks. Engineers are shortening design and prototyping cycles. Sales reps are creating personalized proposals onsite, even without cloud access. In each case, AI PCs are not just accelerating workflows — they’re sparking fresh ideas, faster iteration, and more engaged teams.

The payoff is clear: creativity that translates into measurable business outcomes, from faster time-to-market and stronger compliance to deeper customer engagement. Still, adoption is uneven, and the benefits aren’t yet reaching the wider workforce.

Early creative benefits, but a divide remains

New Morning Consult and HP research shows nearly half of IT decision makers (45%) already use AI PCs for creative assistance, with almost a third (29%) using them for tasks like image generation and editing. That’s not just about efficiency — it’s about bringing imagination into everyday workflows.

According to HP’s 2025 Work Relationship Index, fulfillment is the single biggest driver of a healthy work relationship, outranking even leadership. Give employees tools that let them create, not just execute tasks, and you unlock productivity, satisfaction, retention, and optimism. The same instinct that drives workers to build outside the office is the one companies can harness inside it.

The challenge is that among broader knowledge workers, adoption is still low, just 29% for creative assistance and just 19% for image generation. This creative divide means the full potential of AI PCs hasn’t reached the wider workforce. For CIOs, the opportunity isn’t just deploying faster machines — it’s fostering a workplace culture where creativity drives measurable business value.

Creative benefits of AI PCs

So when you put AI PCs in front of the employees who embrace the possibilities, what does that look like in practice? Early adopters are already seeing AI PCs reshape how creative work gets done.

Teams dream up fresh ideas, faster. AI PCs can spark new perspectives and out-of-the-box solutions, enhancing human creativity rather than replacing it. With dedicated NPUs handling AI workloads, employees stay in flow without interruptions. Battery life is extended, latency drops, and performance improves — allowing teams to focus on ideas, not wait times.

On-device AI is opening new creative mediums, from visual design to video production to music editing, and videos, photos, and presentations that can be generated, edited, and refined in real time.

Plus, AI workloads like summarization, transcription, and code generation run instantly without relying on cloud APIs. That means employees can work productively in low-bandwidth or disconnected environments, removing downtime risks, especially for mobile workforces and global deployments.

And across the organization, AI PCs mean real-world, measurable business outcomes.

Marketing: AI PCs enable creative teams to generate ad variations, social content, and campaign assets in minutes instead of days, reducing dependence on external agencies. And that leads to faster campaign launches, reduced external vendor spend, and increased pipeline velocity.

Product and engineering: Designers/engineers can prototype in CAD, generate 3D mockups, or run simulations locally with on-device AI accelerators, shortening feedback loops. That means reduced iteration cycles, faster prototyping, and faster time-to-market.

Sales/customer engagement: Reps can use AI PCs to generate real-time proposals, personalized presentations, or analyze contracts offline at client sites, even without cloud connection. This generates faster deal cycles, higher client engagement, and a shorter sales turnaround.

From efficiency to fulfillment

AI PCs are more than just a performance upgrade. They’re reshaping how people approach and experience work. By giving employees tools that spark creativity as well as productivity, organizations can unlock faster innovation, deeper engagement, and stronger retention.

For CIOs, the opportunity goes beyond efficiency gains. The true value of AI PCs won’t be measured in speed or specs, but in how they open new possibilities for creation, collaboration, and competition — helping teams not just work faster, but work more creatively and productively.

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Vibe coding is evolving and with it are the leading AI-powered coding services and tools, including Anthropic’s Claude Code.

As of today, the service will be available via the web and, in preview, on the Claude iOS app, giving developers access to additional asynchronous capabilities. Previously, it was available through the terminal on developers' PCs with support for Git, Docker, Kubernetes, npm, pip, AWS CLI, etc., and as an extension for Microsoft's open source VS Code editor and other JetBrains-powered integrated development environments (IDEs) via Claude Agent.

“Claude Code on the web lets you kick off coding sessions without opening your terminal,” Anthropic said in a blog post. “Connect your GitHub repositories, describe what you need, and Claude handles the implementation. Each session runs in its own isolated environment with real-time progress tracking, and you can actively steer Claude to adjust course as it’s working through tasks.”

This allows users to run coding projects asynchronously, a trend that many enterprises are looking for. 

The web version of Claude Code, currently in research preview, will be available to Pro and Max users. However, web Claude Code will be subject to the same rate limits as other versions. Anthropic throttled rate limits to Claude and Claude Code after the unexpected popularity of the coding tool in July, which enabled some users to run Claude Code overnight. 

Anthropic is now ensuring Claude Code comes closer to matching the availability of rival OpenAI's Codex AI coding platform, powered by a variant of GPT-5, which launches on mobile and the web back in mid September 2025.

Parallel usage

Anthropic said running Claude Code in the cloud means teams can “now run multiple tasks in parallel across different repositories from a single interface and ship faster with automatic PR creation and clear change summaries.”

One of the big draws of coding agents is giving developers the ability to run multiple coding projects, such as bugfixes, at the same time. Google’s two coding agents, Jules and Code Assist, both offer asynchronous code generation and checks. Codex from OpenAI also lets people work in parallel.

Anthropic said bringing Claude Code to the web won’t disrupt workflows, but noted running tasks in the cloud work best for tasks such as answering questions around projects and how repositories are mapped, bugfixes and for routine, well-defined tasks, and backend changes to verify any adjustments. 

While most developers will likely prefer to use Claude Code on a desktop, Anthropic said the mobile version could encourage more users to “explore coding with Claude on the go.”

Isolated environments 

Anthropic insisted that Claude Code tasks on the cloud will have the same level of security as the earlier version. It runs on an “isolated sandbox environment with network and filesystem restrictions.” 

Interactions go through a secure proxy service, which the company said ensures the model only accesses authorized repositories.

Enterprise users can customize which domains Claude Code can connect to. 

Claude Code is powered by Claude Sonnet 4.5, which Anthropic claims is the best coding model around. The company recently made Claude Haiku 4.5, a smaller version of Claude that also has strong coding capabilities, available to all Claude subscribers, including free users. 

An outage at the company's oldest and largest data center hub sparked global headaches. Experts warn that the incident highlights a risky dependency on a handful of US-based providers.

Power optimization in data centers requires strategic planning. These proven techniques help operators reduce energy costs effectively.